78260 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78260 is White. The majority race/ethnicity attending public schools in 78260 is White. The current unemployment level in 78260 is 4.1%.
| Population | 35,972 |
| Population Growth Rate | 21.97% |
| Population Density | 1,493 People per Square Mile |
| Total Households | 7,838 |
| Percentage High Income Households | 12.9% |
| Median Household Income (2021) | $123,918 |
| Average Adjusted Gross Income (2021) | $409,670 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicity | White - 62.13% |
| Public School Majority Race/Ethnicity | White - 43.83% |
78260 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 24,699 | 62.1% |
| Black | 1,814 | 4.56% |
| Hispanic | 10,758 | 27.05% |
| Asian | 2,385 | 6% |
| Native American | 98 | 0.25% |
| Hawaiian/Pac. Islander | 21 | 0.05% |
78260 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 1,510 | 45.7% |
| Black | 160 | 4.84% |
| Hispanic | 1,503 | 45.49% |
| Asian | 121 | 3.66% |
| Native American | 6 | 0.18% |
| Hawaiian/Pac. Islander | 4 | 0.12% |
78260 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 683 | 4.61% |
| Bachelor Degree | 5,343 | 36.1% |
| High School Diploma | 2,180 | 14.73% |
| No High School Diploma | 149 | 1.01% |
| GED or Alternate | 233 | 1.57% |
| 1 or More Years of College | 2,160 | 14.59% |
| Associates Degree | 1,533 | 10.36% |
| Masters Degree | 1,799 | 12.16% |
| Professional Degree | 516 | 3.49% |
| Doctorate Degree | 204 | 1.38% |
