78261 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78261 is White. The majority race/ethnicity attending public schools in 78261 is Hispanic. The current unemployment level in 78261 is 4.1%.
| Population | 25,729 |
| Population Growth Rate | 39.95% |
| Population Density | 919 People per Square Mile |
| Total Households | 4,364 |
| Percentage High Income Households | 12.2% |
| Median Household Income (2021) | $118,042 |
| Average Adjusted Gross Income (2021) | $469,190 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 57.17% |
| Public School Majority Race/Ethnicty | Hispanic - 45.19% |
78261 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 15,824 | 57.09% |
| Black | 2,277 | 8.22% |
| Hispanic | 8,631 | 31.14% |
| Asian | 864 | 3.12% |
| Native American | 81 | 0.29% |
| Hawaiian/Pac. Islander | 39 | 0.14% |
78261 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 787 | 40.26% |
| Black | 138 | 7.06% |
| Hispanic | 944 | 48.29% |
| Asian | 84 | 4.3% |
| Native American | 1 | 0.05% |
| Hawaiian/Pac. Islander | 1 | 0.05% |
78261 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 396 | 5.18% |
| Bachelor Degree | 3,021 | 39.5% |
| High School Diploma | 911 | 11.91% |
| No High School Diploma | 12 | 0.16% |
| GED or Alternate | 103 | 1.35% |
| 1 or More Years of College | 1,286 | 16.81% |
| Associates Degree | 598 | 7.82% |
| Masters Degree | 991 | 12.96% |
| Professional Degree | 285 | 3.73% |
| Doctorate Degree | 46 | 0.6% |