78504 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78504 is Hispanic. The majority race/ethnicity attending public schools in 78504 is Hispanic. The current unemployment level in 78504 is 4.1%.
| Population | 60,999 |
| Population Growth Rate | 13.18% |
| Population Density | 3,402 People per Square Mile |
| Total Households | 15,654 |
| Percentage High Income Households | 5.3% |
| Median Household Income (2021) | $68,024 |
| Average Adjusted Gross Income (2021) | $602,410 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicity | Hispanic - 54.46% |
| Public School Majority Race/Ethnicity | Hispanic - 92.23% |
78504 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 38,026 | 41.21% |
| Black | 754 | 0.82% |
| Hispanic | 50,235 | 54.45% |
| Asian | 2,993 | 3.24% |
| Native American | 241 | 0.26% |
| Hawaiian/Pac. Islander | 14 | 0.02% |
78504 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 484 | 4.89% |
| Black | 56 | 0.57% |
| Hispanic | 9,195 | 92.82% |
| Asian | 157 | 1.58% |
| Native American | 12 | 0.12% |
| Hawaiian/Pac. Islander | 2 | 0.02% |
78504 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,483 | 5.65% |
| Bachelor Degree | 7,544 | 28.73% |
| High School Diploma | 4,920 | 18.74% |
| No High School Diploma | 360 | 1.37% |
| GED or Alternate | 994 | 3.79% |
| 1 or More Years of College | 5,700 | 21.71% |
| Associates Degree | 1,989 | 7.57% |
| Masters Degree | 2,114 | 8.05% |
| Professional Degree | 866 | 3.3% |
| Doctorate Degree | 291 | 1.11% |
