78539 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78539 is Hispanic. The majority race/ethnicity attending public schools in 78539 is Hispanic. The current unemployment level in 78539 is 4.1%.
| Population | 37,182 |
| Population Growth Rate | 4.40% |
| Population Density | 2,839 People per Square Mile |
| Total Households | 10,082 |
| Percentage High Income Households | 3.5% |
| Median Household Income (2021) | $62,730 |
| Average Adjusted Gross Income (2021) | $445,310 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | Hispanic - 55.33% |
| Public School Majority Race/Ethnicty | Hispanic - 97.00% |
78539 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 21,853 | 39.35% |
| Black | 889 | 1.6% |
| Hispanic | 30,727 | 55.33% |
| Asian | 1,929 | 3.47% |
| Native American | 134 | 0.24% |
| Hawaiian/Pac. Islander | 0 | 0% |
78539 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 371 | 1.37% |
| Black | 73 | 0.27% |
| Hispanic | 26,369 | 97.24% |
| Asian | 283 | 1.04% |
| Native American | 15 | 0.06% |
| Hawaiian/Pac. Islander | 6 | 0.02% |
78539 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 1,193 | 7.4% |
| Bachelor Degree | 3,990 | 24.74% |
| High School Diploma | 3,243 | 20.11% |
| No High School Diploma | 143 | 0.89% |
| GED or Alternate | 675 | 4.19% |
| 1 or More Years of College | 3,769 | 23.37% |
| Associates Degree | 1,244 | 7.71% |
| Masters Degree | 1,176 | 7.29% |
| Professional Degree | 206 | 1.28% |
| Doctorate Degree | 487 | 3.02% |