78654 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78654 is White. The majority race/ethnicity attending public schools in 78654 is Hispanic. The current unemployment level in 78654 is 4.1%.
| Population | 19,379 |
| Population Growth Rate | 0.00% |
| Population Density | 100 People per Square Mile |
| Total Households | 6,867 |
| Percentage High Income Households | 2.7% |
| Median Household Income (2021) | $61,386 |
| Average Adjusted Gross Income (2021) | $618,610 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 75.24% |
| Public School Majority Race/Ethnicty | Hispanic - 50.55% |
78654 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 15,987 | 75.2% |
| Black | 286 | 1.35% |
| Hispanic | 4,830 | 22.72% |
| Asian | 45 | 0.21% |
| Native American | 101 | 0.48% |
| Hawaiian/Pac. Islander | 9 | 0.04% |
78654 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 1,708 | 44.85% |
| Black | 74 | 1.94% |
| Hispanic | 1,965 | 51.6% |
| Asian | 40 | 1.05% |
| Native American | 13 | 0.34% |
| Hawaiian/Pac. Islander | 8 | 0.21% |
78654 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 657 | 6.5% |
| Bachelor Degree | 1,816 | 17.95% |
| High School Diploma | 2,796 | 27.64% |
| No High School Diploma | 190 | 1.88% |
| GED or Alternate | 703 | 6.95% |
| 1 or More Years of College | 2,318 | 22.92% |
| Associates Degree | 722 | 7.14% |
| Masters Degree | 683 | 6.75% |
| Professional Degree | 145 | 1.43% |
| Doctorate Degree | 85 | 0.84% |