78669 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78669 is White. The majority race/ethnicity attending public schools in 78669 is White. The current unemployment level in 78669 is 4.1%.
| Population | 10,802 |
| Population Growth Rate | -5.67% |
| Population Density | 91 People per Square Mile |
| Total Households | 3,653 |
| Percentage High Income Households | 12.8% |
| Median Household Income (2021) | $110,573 |
| Average Adjusted Gross Income (2021) | $861,820 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicity | White - 87.52% |
| Public School Majority Race/Ethnicity | White - 72.55% |
78669 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 9,611 | 87% |
| Black | 82 | 0.74% |
| Hispanic | 998 | 9.03% |
| Asian | 288 | 2.61% |
| Native American | 2 | 0.02% |
| Hawaiian/Pac. Islander | 66 | 0.6% |
78669 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 1,723 | 76.07% |
| Black | 28 | 1.24% |
| Hispanic | 351 | 15.5% |
| Asian | 149 | 6.58% |
| Native American | 10 | 0.44% |
| Hawaiian/Pac. Islander | 4 | 0.18% |
78669 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 455 | 7.05% |
| Bachelor Degree | 1,752 | 27.16% |
| High School Diploma | 1,332 | 20.65% |
| No High School Diploma | 59 | 0.91% |
| GED or Alternate | 332 | 5.15% |
| 1 or More Years of College | 1,295 | 20.07% |
| Associates Degree | 382 | 5.92% |
| Masters Degree | 614 | 9.52% |
| Professional Degree | 142 | 2.2% |
| Doctorate Degree | 88 | 1.36% |
