78738 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78738 is White. The majority race/ethnicity attending public schools in 78738 is White. The current unemployment level in 78738 is 4.1%.
| Population | 28,613 |
| Population Growth Rate | 70.24% |
| Population Density | 603 People per Square Mile |
| Total Households | 4,174 |
| Percentage High Income Households | 25.9% |
| Median Household Income (2021) | $143,639 |
| Average Adjusted Gross Income (2021) | $738,910 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 73.18% |
| Public School Majority Race/Ethnicty | White - 68.01% |
78738 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 20,636 | 73.18% |
| Black | 841 | 2.98% |
| Hispanic | 2,938 | 10.42% |
| Asian | 3,762 | 13.34% |
| Native American | 21 | 0.07% |
| Hawaiian/Pac. Islander | 0 | 0% |
78738 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 4,429 | 71.63% |
| Black | 121 | 1.96% |
| Hispanic | 1,091 | 17.65% |
| Asian | 522 | 8.44% |
| Native American | 18 | 0.29% |
| Hawaiian/Pac. Islander | 2 | 0.03% |
78738 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 347 | 4.33% |
| Bachelor Degree | 3,788 | 47.31% |
| High School Diploma | 554 | 6.92% |
| No High School Diploma | 0 | 0% |
| GED or Alternate | 67 | 0.84% |
| 1 or More Years of College | 866 | 10.82% |
| Associates Degree | 412 | 5.15% |
| Masters Degree | 1,505 | 18.8% |
| Professional Degree | 359 | 4.48% |
| Doctorate Degree | 108 | 1.35% |