78681 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78681 is White. The majority race/ethnicity attending public schools in 78681 is White. The current unemployment level in 78681 is 4.1%.
| Population | 57,760 |
| Population Growth Rate | 0.38% |
| Population Density | 2,221 People per Square Mile |
| Total Households | 17,433 |
| Percentage High Income Households | 5.4% |
| Median Household Income (2021) | $112,020 |
| Average Adjusted Gross Income (2021) | $417,800 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 64.99% |
| Public School Majority Race/Ethnicty | White - 45.87% |
78681 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 41,369 | 64.89% |
| Black | 2,808 | 4.4% |
| Hispanic | 12,263 | 19.23% |
| Asian | 6,982 | 10.95% |
| Native American | 234 | 0.37% |
| Hawaiian/Pac. Islander | 101 | 0.16% |
78681 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 4,891 | 47.63% |
| Black | 477 | 4.65% |
| Hispanic | 2,775 | 27.02% |
| Asian | 2,070 | 20.16% |
| Native American | 38 | 0.37% |
| Hawaiian/Pac. Islander | 18 | 0.18% |
78681 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 1,995 | 6.44% |
| Bachelor Degree | 10,379 | 33.48% |
| High School Diploma | 4,036 | 13.02% |
| No High School Diploma | 159 | 0.51% |
| GED or Alternate | 870 | 2.81% |
| 1 or More Years of College | 5,754 | 18.56% |
| Associates Degree | 2,650 | 8.55% |
| Masters Degree | 4,082 | 13.17% |
| Professional Degree | 579 | 1.87% |
| Doctorate Degree | 496 | 1.6% |