78728 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78728 is White. The majority race/ethnicity attending public schools in 78728 is Hispanic. The current unemployment level in 78728 is 4.1%.
| Population | 27,111 |
| Population Growth Rate | 19.36% |
| Population Density | 4,057 People per Square Mile |
| Total Households | 9,586 |
| Percentage High Income Households | 2% |
| Median Household Income (2021) | $64,054 |
| Average Adjusted Gross Income (2021) | $327,690 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicity | White - 48.88% |
| Public School Majority Race/Ethnicity | Hispanic - 34.04% |
78728 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 14,271 | 48.88% |
| Black | 4,156 | 14.24% |
| Hispanic | 7,642 | 26.18% |
| Asian | 2,976 | 10.19% |
| Native American | 150 | 0.51% |
| Hawaiian/Pac. Islander | 0 | 0% |
78728 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 974 | 33.38% |
| Black | 562 | 19.26% |
| Hispanic | 1,040 | 35.64% |
| Asian | 328 | 11.24% |
| Native American | 9 | 0.31% |
| Hawaiian/Pac. Islander | 5 | 0.17% |
78728 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 891 | 6.85% |
| Bachelor Degree | 3,683 | 28.33% |
| High School Diploma | 2,326 | 17.89% |
| No High School Diploma | 155 | 1.19% |
| GED or Alternate | 330 | 2.54% |
| 1 or More Years of College | 2,583 | 19.87% |
| Associates Degree | 1,361 | 10.47% |
| Masters Degree | 1,366 | 10.51% |
| Professional Degree | 168 | 1.29% |
| Doctorate Degree | 139 | 1.07% |
