78727 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78727 is White. The majority race/ethnicity attending public schools in 78727 is Hispanic. The current unemployment level in 78727 is 4.1%.
| Population | 30,601 |
| Population Growth Rate | 3.42% |
| Population Density | 3,664 People per Square Mile |
| Total Households | 12,723 |
| Percentage High Income Households | 3.6% |
| Median Household Income (2021) | $91,375 |
| Average Adjusted Gross Income (2021) | $442,000 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicity | White - 58.14% |
| Public School Majority Race/Ethnicity | Hispanic - 42.48% |
78727 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 18,306 | 58.14% |
| Black | 2,532 | 8.04% |
| Hispanic | 4,674 | 14.85% |
| Asian | 5,773 | 18.34% |
| Native American | 200 | 0.64% |
| Hawaiian/Pac. Islander | 0 | 0% |
78727 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 802 | 31.15% |
| Black | 271 | 10.52% |
| Hispanic | 1,144 | 44.43% |
| Asian | 353 | 13.71% |
| Native American | 2 | 0.08% |
| Hawaiian/Pac. Islander | 3 | 0.12% |
78727 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,258 | 6.65% |
| Bachelor Degree | 7,147 | 37.8% |
| High School Diploma | 2,326 | 12.3% |
| No High School Diploma | 224 | 1.18% |
| GED or Alternate | 458 | 2.42% |
| 1 or More Years of College | 3,113 | 16.47% |
| Associates Degree | 1,103 | 5.83% |
| Masters Degree | 2,559 | 13.54% |
| Professional Degree | 313 | 1.66% |
| Doctorate Degree | 405 | 2.14% |
