78759 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78759 is White. The majority race/ethnicity attending public schools in 78759 is White. The current unemployment level in 78759 is 4.1%.
| Population | 45,400 |
| Population Growth Rate | 7.48% |
| Population Density | 3,720 People per Square Mile |
| Total Households | 19,935 |
| Percentage High Income Households | 9.8% |
| Median Household Income (2021) | $90,246 |
| Average Adjusted Gross Income (2021) | $522,770 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 70.00% |
| Public School Majority Race/Ethnicty | White - 46.78% |
78759 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 32,378 | 69.92% |
| Black | 1,252 | 2.7% |
| Hispanic | 6,635 | 14.33% |
| Asian | 5,963 | 12.88% |
| Native American | 26 | 0.06% |
| Hawaiian/Pac. Islander | 55 | 0.12% |
78759 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 2,704 | 49.66% |
| Black | 208 | 3.82% |
| Hispanic | 1,183 | 21.73% |
| Asian | 1,335 | 24.52% |
| Native American | 10 | 0.18% |
| Hawaiian/Pac. Islander | 5 | 0.09% |
78759 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 1,258 | 4.39% |
| Bachelor Degree | 11,152 | 38.92% |
| High School Diploma | 2,555 | 8.92% |
| No High School Diploma | 205 | 0.72% |
| GED or Alternate | 412 | 1.44% |
| 1 or More Years of College | 3,806 | 13.28% |
| Associates Degree | 1,454 | 5.07% |
| Masters Degree | 5,081 | 17.73% |
| Professional Degree | 1,346 | 4.7% |
| Doctorate Degree | 1,386 | 4.84% |