78731 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78731 is White. The majority race/ethnicity attending public schools in 78731 is White. The current unemployment level in 78731 is 4.1%.
| Population | 26,314 |
| Population Growth Rate | -3.43% |
| Population Density | 2,665 People per Square Mile |
| Total Households | 11,983 |
| Percentage High Income Households | 16.3% |
| Median Household Income (2021) | $92,641 |
| Average Adjusted Gross Income (2021) | $972,520 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicity | White - 79.42% |
| Public School Majority Race/Ethnicity | White - 61.62% |
78731 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 22,080 | 79.42% |
| Black | 289 | 1.04% |
| Hispanic | 3,019 | 10.86% |
| Asian | 2,368 | 8.52% |
| Native American | 44 | 0.16% |
| Hawaiian/Pac. Islander | 0 | 0% |
78731 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 1,636 | 65.62% |
| Black | 86 | 3.45% |
| Hispanic | 543 | 21.78% |
| Asian | 223 | 8.95% |
| Native American | 3 | 0.12% |
| Hawaiian/Pac. Islander | 2 | 0.08% |
78731 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 390 | 2.2% |
| Bachelor Degree | 6,952 | 39.28% |
| High School Diploma | 1,066 | 6.02% |
| No High School Diploma | 78 | 0.44% |
| GED or Alternate | 88 | 0.5% |
| 1 or More Years of College | 1,775 | 10.03% |
| Associates Degree | 748 | 4.23% |
| Masters Degree | 3,625 | 20.48% |
| Professional Degree | 1,810 | 10.23% |
| Doctorate Degree | 1,165 | 6.58% |
