78703 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78703 is White. The majority race/ethnicity attending public schools in 78703 is White. The current unemployment level in 78703 is 4.1%.
| Population | 22,669 |
| Population Growth Rate | 0.00% |
| Population Density | 4,594 People per Square Mile |
| Total Households | 9,062 |
| Percentage High Income Households | 20.4% |
| Median Household Income (2021) | $125,448 |
| Average Adjusted Gross Income (2021) | $1,777,680 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 84.40% |
| Public School Majority Race/Ethnicty | White - 54.29% |
78703 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 19,371 | 84.4% |
| Black | 228 | 0.99% |
| Hispanic | 1,825 | 7.95% |
| Asian | 1,505 | 6.56% |
| Native American | 22 | 0.1% |
| Hawaiian/Pac. Islander | 0 | 0% |
78703 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 2,615 | 56.65% |
| Black | 163 | 3.53% |
| Hispanic | 1,707 | 36.98% |
| Asian | 121 | 2.62% |
| Native American | 7 | 0.15% |
| Hawaiian/Pac. Islander | 3 | 0.06% |
78703 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 136 | 0.94% |
| Bachelor Degree | 6,392 | 44.01% |
| High School Diploma | 595 | 4.1% |
| No High School Diploma | 26 | 0.18% |
| GED or Alternate | 206 | 1.42% |
| 1 or More Years of College | 1,022 | 7.04% |
| Associates Degree | 188 | 1.29% |
| Masters Degree | 3,402 | 23.42% |
| Professional Degree | 1,841 | 12.67% |
| Doctorate Degree | 717 | 4.94% |