78701 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78701 is White. The current unemployment level in 78701 is 4.1%.
| Population | 10,659 |
| Population Growth Rate | 21.40% |
| Population Density | 6,361 People per Square Mile |
| Total Households | 3,534 |
| Percentage High Income Households | 14.7% |
| Median Household Income (2021) | $136,486 |
| Average Adjusted Gross Income (2021) | $1,944,690 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 74.80% |
78701 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 7,688 | 74.8% |
| Black | 363 | 3.53% |
| Hispanic | 1,578 | 15.35% |
| Asian | 648 | 6.3% |
| Native American | 1 | 0.01% |
| Hawaiian/Pac. Islander | 0 | 0% |
78701 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 109 | 2.48% |
| Bachelor Degree | 1,788 | 40.64% |
| High School Diploma | 319 | 7.25% |
| No High School Diploma | 12 | 0.27% |
| GED or Alternate | 40 | 0.91% |
| 1 or More Years of College | 411 | 9.34% |
| Associates Degree | 100 | 2.27% |
| Masters Degree | 907 | 20.61% |
| Professional Degree | 434 | 9.86% |
| Doctorate Degree | 280 | 6.36% |