78741 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78741 is White. The majority race/ethnicity attending public schools in 78741 is Hispanic. The current unemployment level in 78741 is 4.1%.
| Population | 45,780 |
| Population Growth Rate | -11.78% |
| Population Density | 5,783 People per Square Mile |
| Total Households | 18,727 |
| Percentage High Income Households | 0.8% |
| Median Household Income (2021) | $54,422 |
| Average Adjusted Gross Income (2021) | $649,220 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 46.69% |
| Public School Majority Race/Ethnicty | Hispanic - 86.67% |
78741 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 27,297 | 46.64% |
| Black | 5,124 | 8.75% |
| Hispanic | 23,184 | 39.61% |
| Asian | 2,018 | 3.45% |
| Native American | 838 | 1.43% |
| Hawaiian/Pac. Islander | 66 | 0.11% |
78741 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 85 | 3% |
| Black | 223 | 7.88% |
| Hispanic | 2,477 | 87.5% |
| Asian | 39 | 1.38% |
| Native American | 3 | 0.11% |
| Hawaiian/Pac. Islander | 4 | 0.14% |
78741 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 1,054 | 6.23% |
| Bachelor Degree | 3,655 | 21.59% |
| High School Diploma | 4,161 | 24.58% |
| No High School Diploma | 310 | 1.83% |
| GED or Alternate | 1,020 | 6.03% |
| 1 or More Years of College | 3,849 | 22.74% |
| Associates Degree | 1,139 | 6.73% |
| Masters Degree | 1,294 | 7.64% |
| Professional Degree | 224 | 1.32% |
| Doctorate Degree | 223 | 1.32% |