78702 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78702 is White. The majority race/ethnicity attending public schools in 78702 is Hispanic. The current unemployment level in 78702 is 4.1%.
| Population | 25,723 |
| Population Growth Rate | 8.54% |
| Population Density | 5,006 People per Square Mile |
| Total Households | 7,967 |
| Percentage High Income Households | 1.5% |
| Median Household Income (2021) | $82,176 |
| Average Adjusted Gross Income (2021) | $609,250 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 55.39% |
| Public School Majority Race/Ethnicty | Hispanic - 59.80% |
78702 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 15,674 | 55.38% |
| Black | 3,729 | 13.18% |
| Hispanic | 8,316 | 29.38% |
| Asian | 507 | 1.79% |
| Native American | 72 | 0.25% |
| Hawaiian/Pac. Islander | 5 | 0.02% |
78702 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 740 | 17.56% |
| Black | 637 | 15.12% |
| Hispanic | 2,612 | 61.98% |
| Asian | 222 | 5.27% |
| Native American | 2 | 0.05% |
| Hawaiian/Pac. Islander | 1 | 0.02% |
78702 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 520 | 5.18% |
| Bachelor Degree | 2,895 | 28.86% |
| High School Diploma | 2,706 | 26.97% |
| No High School Diploma | 302 | 3.01% |
| GED or Alternate | 579 | 5.77% |
| 1 or More Years of College | 1,501 | 14.96% |
| Associates Degree | 479 | 4.77% |
| Masters Degree | 774 | 7.72% |
| Professional Degree | 137 | 1.37% |
| Doctorate Degree | 139 | 1.39% |