78704 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78704 is White. The majority race/ethnicity attending public schools in 78704 is Hispanic. The current unemployment level in 78704 is 4.1%.
| Population | 50,250 |
| Population Growth Rate | 5.72% |
| Population Density | 5,835 People per Square Mile |
| Total Households | 21,082 |
| Percentage High Income Households | 5.1% |
| Median Household Income (2021) | $82,641 |
| Average Adjusted Gross Income (2021) | $879,320 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicity | White - 70.16% |
| Public School Majority Race/Ethnicity | Hispanic - 60.51% |
78704 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 40,007 | 70.16% |
| Black | 2,252 | 3.95% |
| Hispanic | 12,812 | 22.47% |
| Asian | 1,704 | 2.99% |
| Native American | 249 | 0.44% |
| Hawaiian/Pac. Islander | 0 | 0% |
78704 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 1,818 | 28.05% |
| Black | 397 | 6.12% |
| Hispanic | 4,039 | 62.31% |
| Asian | 212 | 3.27% |
| Native American | 13 | 0.2% |
| Hawaiian/Pac. Islander | 3 | 0.05% |
78704 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,391 | 5.1% |
| Bachelor Degree | 10,237 | 37.5% |
| High School Diploma | 2,952 | 10.81% |
| No High School Diploma | 233 | 0.85% |
| GED or Alternate | 436 | 1.6% |
| 1 or More Years of College | 4,556 | 16.69% |
| Associates Degree | 1,594 | 5.84% |
| Masters Degree | 3,741 | 13.7% |
| Professional Degree | 1,397 | 5.12% |
| Doctorate Degree | 764 | 2.8% |
