78735 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78735 is White. The majority race/ethnicity attending public schools in 78735 is Hispanic. The current unemployment level in 78735 is 4.1%.
| Population | 19,793 |
| Population Growth Rate | 6.88% |
| Population Density | 1,050 People per Square Mile |
| Total Households | 7,131 |
| Percentage High Income Households | 15.7% |
| Median Household Income (2021) | $105,132 |
| Average Adjusted Gross Income (2021) | $1,240,790 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 71.48% |
| Public School Majority Race/Ethnicty | Hispanic - 50.82% |
78735 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 15,653 | 71.48% |
| Black | 421 | 1.92% |
| Hispanic | 4,205 | 19.2% |
| Asian | 1,540 | 7.03% |
| Native American | 80 | 0.37% |
| Hawaiian/Pac. Islander | 0 | 0% |
78735 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 265 | 38.02% |
| Black | 20 | 2.87% |
| Hispanic | 373 | 53.52% |
| Asian | 37 | 5.31% |
| Native American | 0 | 0% |
| Hawaiian/Pac. Islander | 2 | 0.29% |
78735 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 325 | 3% |
| Bachelor Degree | 4,854 | 44.75% |
| High School Diploma | 778 | 7.17% |
| No High School Diploma | 88 | 0.81% |
| GED or Alternate | 110 | 1.01% |
| 1 or More Years of College | 1,334 | 12.3% |
| Associates Degree | 560 | 5.16% |
| Masters Degree | 1,672 | 15.41% |
| Professional Degree | 701 | 6.46% |
| Doctorate Degree | 425 | 3.92% |