78749 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78749 is White. The majority race/ethnicity attending public schools in 78749 is White. The current unemployment level in 78749 is 4.1%.
| Population | 34,714 |
| Population Growth Rate | -4.06% |
| Population Density | 3,246 People per Square Mile |
| Total Households | 13,975 |
| Percentage High Income Households | 5.4% |
| Median Household Income (2021) | $112,813 |
| Average Adjusted Gross Income (2021) | $402,320 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 67.92% |
| Public School Majority Race/Ethnicty | White - 51.83% |
78749 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 26,861 | 67.92% |
| Black | 1,194 | 3.02% |
| Hispanic | 7,698 | 19.46% |
| Asian | 3,732 | 9.44% |
| Native American | 64 | 0.16% |
| Hawaiian/Pac. Islander | 0 | 0% |
78749 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 4,286 | 54.72% |
| Black | 215 | 2.74% |
| Hispanic | 2,742 | 35.01% |
| Asian | 561 | 7.16% |
| Native American | 21 | 0.27% |
| Hawaiian/Pac. Islander | 8 | 0.1% |
78749 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 1,239 | 5.36% |
| Bachelor Degree | 9,074 | 39.22% |
| High School Diploma | 2,405 | 10.4% |
| No High School Diploma | 159 | 0.69% |
| GED or Alternate | 430 | 1.86% |
| 1 or More Years of College | 3,438 | 14.86% |
| Associates Degree | 1,500 | 6.48% |
| Masters Degree | 3,654 | 15.79% |
| Professional Degree | 599 | 2.59% |
| Doctorate Degree | 637 | 2.75% |