78748 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78748 is White. The majority race/ethnicity attending public schools in 78748 is Hispanic. The current unemployment level in 78748 is 4.1%.
| Population | 53,550 |
| Population Growth Rate | 8.87% |
| Population Density | 3,894 People per Square Mile |
| Total Households | 15,536 |
| Percentage High Income Households | 3.6% |
| Median Household Income (2021) | $89,480 |
| Average Adjusted Gross Income (2021) | $416,830 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 61.39% |
| Public School Majority Race/Ethnicty | Hispanic - 64.99% |
78748 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 40,507 | 61.39% |
| Black | 3,276 | 4.96% |
| Hispanic | 19,473 | 29.51% |
| Asian | 2,454 | 3.72% |
| Native American | 278 | 0.42% |
| Hawaiian/Pac. Islander | 0 | 0% |
78748 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 1,672 | 23.92% |
| Black | 376 | 5.38% |
| Hispanic | 4,705 | 67.32% |
| Asian | 209 | 2.99% |
| Native American | 15 | 0.21% |
| Hawaiian/Pac. Islander | 12 | 0.17% |
78748 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 1,802 | 7.12% |
| Bachelor Degree | 7,765 | 30.67% |
| High School Diploma | 4,341 | 17.15% |
| No High School Diploma | 399 | 1.58% |
| GED or Alternate | 761 | 3.01% |
| 1 or More Years of College | 5,193 | 20.51% |
| Associates Degree | 1,972 | 7.79% |
| Masters Degree | 2,572 | 10.16% |
| Professional Degree | 275 | 1.09% |
| Doctorate Degree | 238 | 0.94% |