91010 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in California based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 91010 is Hispanic. The majority race/ethnicity attending public schools in 91010 is Hispanic. The current unemployment level in 91010 is 5.2%.
| Population | 26,825 |
| Population Growth Rate | 0% |
| Population Density | 2,484 People per Square Mile |
| Total Households | 7,671 |
| Percentage High Income Households | 3.7% |
| Median Household Income (2021) | $88,357 |
| Average Adjusted Gross Income (2021) | $334,110 |
| Current Unemployment Rate (May 2026) | 5.2% |
| Sales Tax Rate (2025) | 10.8% |
| Majority Race/Ethnicity | Hispanic - 46.77% |
| Public School Majority Race/Ethnicity | Hispanic - 68.62% |
91010 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 11,693 | 35.65% |
| Black | 1,312 | 4% |
| Hispanic | 15,334 | 46.75% |
| Asian | 4,013 | 12.24% |
| Native American | 431 | 1.31% |
| Hawaiian/Pac. Islander | 16 | 0.05% |
91010 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 460 | 13.68% |
| Black | 122 | 3.63% |
| Hispanic | 2,480 | 73.77% |
| Asian | 291 | 8.66% |
| Native American | 3 | 0.09% |
| Hawaiian/Pac. Islander | 6 | 0.18% |
91010 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,017 | 7.4% |
| Bachelor Degree | 2,584 | 18.81% |
| High School Diploma | 4,336 | 31.57% |
| No High School Diploma | 376 | 2.74% |
| GED or Alternate | 172 | 1.25% |
| 1 or More Years of College | 2,443 | 17.79% |
| Associates Degree | 1,335 | 9.72% |
| Masters Degree | 829 | 6.04% |
| Professional Degree | 435 | 3.17% |
| Doctorate Degree | 207 | 1.51% |
