77301 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 77301 is White. The majority race/ethnicity attending public schools in 77301 is Hispanic. The current unemployment level in 77301 is 4.1%.
| Population | 34,299 |
| Population Growth Rate | 5.06% |
| Population Density | 1,666 People per Square Mile |
| Total Households | 9,219 |
| Percentage High Income Households | 1.2% |
| Median Household Income (2021) | $55,719 |
| Average Adjusted Gross Income (2021) | $367,120 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 48.75% |
| Public School Majority Race/Ethnicty | Hispanic - 63.40% |
77301 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 21,521 | 48.74% |
| Black | 5,141 | 11.64% |
| Hispanic | 16,630 | 37.66% |
| Asian | 487 | 1.1% |
| Native American | 366 | 0.83% |
| Hawaiian/Pac. Islander | 13 | 0.03% |
77301 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 1,420 | 24.18% |
| Black | 552 | 9.4% |
| Hispanic | 3,799 | 64.69% |
| Asian | 60 | 1.02% |
| Native American | 35 | 0.6% |
| Hawaiian/Pac. Islander | 7 | 0.12% |
77301 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,003 | 8.24% |
| Bachelor Degree | 1,071 | 8.8% |
| High School Diploma | 4,403 | 36.18% |
| No High School Diploma | 1,163 | 9.56% |
| GED or Alternate | 942 | 7.74% |
| 1 or More Years of College | 2,392 | 19.65% |
| Associates Degree | 693 | 5.69% |
| Masters Degree | 455 | 3.74% |
| Professional Degree | 32 | 0.26% |
| Doctorate Degree | 17 | 0.14% |