77304 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 77304 is White. The majority race/ethnicity attending public schools in 77304 is Hispanic. The current unemployment level in 77304 is 4.1%.
| Population | 40,317 |
| Population Growth Rate | 27.91% |
| Population Density | 907 People per Square Mile |
| Total Households | 8,569 |
| Percentage High Income Households | 5% |
| Median Household Income (2021) | $70,533 |
| Average Adjusted Gross Income (2021) | $451,830 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicity | White - 73.72% |
| Public School Majority Race/Ethnicity | Hispanic - 41.27% |
77304 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 29,413 | 73.66% |
| Black | 3,343 | 8.37% |
| Hispanic | 5,733 | 14.36% |
| Asian | 1,378 | 3.45% |
| Native American | 29 | 0.07% |
| Hawaiian/Pac. Islander | 36 | 0.09% |
77304 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 4,722 | 33.81% |
| Black | 2,744 | 19.65% |
| Hispanic | 5,937 | 42.51% |
| Asian | 480 | 3.44% |
| Native American | 45 | 0.32% |
| Hawaiian/Pac. Islander | 38 | 0.27% |
77304 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,065 | 8.17% |
| Bachelor Degree | 3,288 | 25.24% |
| High School Diploma | 2,732 | 20.97% |
| No High School Diploma | 438 | 3.36% |
| GED or Alternate | 433 | 3.32% |
| 1 or More Years of College | 2,744 | 21.06% |
| Associates Degree | 1,058 | 8.12% |
| Masters Degree | 781 | 5.99% |
| Professional Degree | 370 | 2.84% |
| Doctorate Degree | 119 | 0.91% |
