78610 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78610 is White. The majority race/ethnicity attending public schools in 78610 is Hispanic. The current unemployment level in 78610 is 4.1%.
| Population | 44,410 |
| Population Growth Rate | 27.50% |
| Population Density | 444 People per Square Mile |
| Total Households | 7,987 |
| Percentage High Income Households | 5.8% |
| Median Household Income (2021) | $89,473 |
| Average Adjusted Gross Income (2021) | $417,480 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicty | White - 61.58% |
| Public School Majority Race/Ethnicty | Hispanic - 57.24% |
78610 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 32,768 | 61.45% |
| Black | 1,756 | 3.29% |
| Hispanic | 17,954 | 33.67% |
| Asian | 440 | 0.83% |
| Native American | 298 | 0.56% |
| Hawaiian/Pac. Islander | 108 | 0.2% |
78610 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 3,879 | 36.6% |
| Black | 295 | 2.78% |
| Hispanic | 6,257 | 59.03% |
| Asian | 135 | 1.27% |
| Native American | 25 | 0.24% |
| Hawaiian/Pac. Islander | 8 | 0.08% |
78610 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 1,108 | 8.04% |
| Bachelor Degree | 3,750 | 27.21% |
| High School Diploma | 2,859 | 20.74% |
| No High School Diploma | 209 | 1.52% |
| GED or Alternate | 606 | 4.4% |
| 1 or More Years of College | 2,808 | 20.37% |
| Associates Degree | 1,093 | 7.93% |
| Masters Degree | 1,135 | 8.23% |
| Professional Degree | 112 | 0.81% |
| Doctorate Degree | 104 | 0.75% |