78644 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Texas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 78644 is White. The majority race/ethnicity attending public schools in 78644 is Hispanic. The current unemployment level in 78644 is 4.1%.
| Population | 20,088 |
| Population Growth Rate | 10.02% |
| Population Density | 112 People per Square Mile |
| Total Households | 4,929 |
| Percentage High Income Households | 2.4% |
| Median Household Income (2021) | $67,134 |
| Average Adjusted Gross Income (2021) | $578,280 |
| Current Unemployment Rate (May 2026) | 4.1% |
| Sales Tax Rate (2025) | 8.2% |
| Majority Race/Ethnicity | White - 55.9% |
| Public School Majority Race/Ethnicity | Hispanic - 75.37% |
78644 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 14,753 | 55.9% |
| Black | 990 | 3.75% |
| Hispanic | 10,180 | 38.58% |
| Asian | 363 | 1.38% |
| Native American | 104 | 0.39% |
| Hawaiian/Pac. Islander | 0 | 0% |
78644 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 1,115 | 19.49% |
| Black | 193 | 3.37% |
| Hispanic | 4,377 | 76.52% |
| Asian | 15 | 0.26% |
| Native American | 17 | 0.3% |
| Hawaiian/Pac. Islander | 3 | 0.05% |
78644 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 708 | 7.81% |
| Bachelor Degree | 1,066 | 11.76% |
| High School Diploma | 3,522 | 38.86% |
| No High School Diploma | 233 | 2.57% |
| GED or Alternate | 1,130 | 12.47% |
| 1 or More Years of College | 1,282 | 14.15% |
| Associates Degree | 607 | 6.7% |
| Masters Degree | 392 | 4.33% |
| Professional Degree | 110 | 1.21% |
| Doctorate Degree | 13 | 0.14% |
