91104 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in California based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 91104 is White. The majority race/ethnicity attending public schools in 91104 is Hispanic. The current unemployment level in 91104 is 5.2%.
| Population | 35,918 |
| Population Growth Rate | 0.00% |
| Population Density | 9,503 People per Square Mile |
| Total Households | 12,627 |
| Percentage High Income Households | 10.0% |
| Median Household Income (2021) | $85,049 |
| Average Adjusted Gross Income (2021) | $389,400 |
| Current Unemployment Rate (May 2026) | 5.2% |
| Sales Tax Rate (2025) | 10.5% |
| Majority Race/Ethnicty | White - 43.04% |
| Public School Majority Race/Ethnicty | Hispanic - 67.26% |
91104 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 17,025 | 43.04% |
| Black | 2,412 | 6.1% |
| Hispanic | 15,626 | 39.5% |
| Asian | 4,246 | 10.73% |
| Native American | 246 | 0.62% |
| Hawaiian/Pac. Islander | 0 | 0% |
91104 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 599 | 17.7% |
| Black | 259 | 7.65% |
| Hispanic | 2,336 | 69.01% |
| Asian | 175 | 5.17% |
| Native American | 8 | 0.24% |
| Hawaiian/Pac. Islander | 8 | 0.24% |
91104 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 862 | 3.98% |
| Bachelor Degree | 5,589 | 25.81% |
| High School Diploma | 4,377 | 20.21% |
| No High School Diploma | 665 | 3.07% |
| GED or Alternate | 225 | 1.04% |
| 1 or More Years of College | 3,713 | 17.15% |
| Associates Degree | 1,877 | 8.67% |
| Masters Degree | 2,888 | 13.34% |
| Professional Degree | 745 | 3.44% |
| Doctorate Degree | 714 | 3.3% |