71901 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 71901 is White. The majority race/ethnicity attending public schools in 71901 is White. The current unemployment level in 71901 is 4.2%.
| Population | 30,023 |
| Population Growth Rate | 0.00% |
| Population Density | 294 People per Square Mile |
| Total Households | 11,499 |
| Percentage High Income Households | 2.2% |
| Median Household Income (2021) | $48,485 |
| Average Adjusted Gross Income (2021) | $448,410 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 9.5% |
| Majority Race/Ethnicty | White - 76.74% |
| Public School Majority Race/Ethnicty | White - 70.04% |
71901 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 22,921 | 76.68% |
| Black | 4,030 | 13.48% |
| Hispanic | 2,206 | 7.38% |
| Asian | 291 | 0.97% |
| Native American | 421 | 1.41% |
| Hawaiian/Pac. Islander | 22 | 0.07% |
71901 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 4,487 | 74.55% |
| Black | 580 | 9.64% |
| Hispanic | 829 | 13.77% |
| Asian | 82 | 1.36% |
| Native American | 33 | 0.55% |
| Hawaiian/Pac. Islander | 8 | 0.13% |
71901 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,209 | 7.11% |
| Bachelor Degree | 2,652 | 15.61% |
| High School Diploma | 4,982 | 29.32% |
| No High School Diploma | 448 | 2.64% |
| GED or Alternate | 1,318 | 7.76% |
| 1 or More Years of College | 3,423 | 20.14% |
| Associates Degree | 1,548 | 9.11% |
| Masters Degree | 751 | 4.42% |
| Professional Degree | 517 | 3.04% |
| Doctorate Degree | 146 | 0.86% |