72204 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 72204 is African American. The majority race/ethnicity attending public schools in 72204 is African American. The current unemployment level in 72204 is 4.2%.
| Population | 30,348 |
| Population Growth Rate | 0% |
| Population Density | 1,884 People per Square Mile |
| Total Households | 12,394 |
| Percentage High Income Households | 0.4% |
| Median Household Income (2021) | $37,229 |
| Average Adjusted Gross Income (2021) | $521,300 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 8.6% |
| Majority Race/Ethnicity | African American - 69.04% |
| Public School Majority Race/Ethnicity | African American - 74.32% |
72204 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 6,864 | 22.22% |
| Black | 21,325 | 69.02% |
| Hispanic | 2,452 | 7.94% |
| Asian | 226 | 0.73% |
| Native American | 21 | 0.07% |
| Hawaiian/Pac. Islander | 9 | 0.03% |
72204 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 217 | 8.06% |
| Black | 2,014 | 74.84% |
| Hispanic | 427 | 15.87% |
| Asian | 23 | 0.85% |
| Native American | 7 | 0.26% |
| Hawaiian/Pac. Islander | 3 | 0.11% |
72204 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,145 | 6.8% |
| Bachelor Degree | 2,971 | 17.63% |
| High School Diploma | 5,382 | 31.94% |
| No High School Diploma | 506 | 3% |
| GED or Alternate | 826 | 4.9% |
| 1 or More Years of College | 3,641 | 21.61% |
| Associates Degree | 1,149 | 6.82% |
| Masters Degree | 970 | 5.76% |
| Professional Degree | 199 | 1.18% |
| Doctorate Degree | 59 | 0.35% |
