72104 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 72104 is White. The majority race/ethnicity attending public schools in 72104 is White. The current unemployment level in 72104 is 3.6%.
| Population | 23,494 |
| Population Growth Rate | 0.00% |
| Population Density | 67 People per Square Mile |
| Total Households | 8,420 |
| Percentage High Income Households | 0.4% |
| Median Household Income (2021) | $47,055 |
| Average Adjusted Gross Income (2020) | $48,550 |
| Current Unemployment Rate (April 2024) | 3.6% |
| Majority Race/Ethnicty | White - 79.94% |
| Public School Majority Race/Ethnicty | White - 70.25% |
72104 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 18,799 | 79.93% |
| Black | 3,586 | 15.25% |
| Hispanic | 993 | 4.22% |
| Asian | 91 | 0.39% |
| Native American | 46 | 0.2% |
| Hawaiian/Pac. Islander | 4 | 0.02% |
72104 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 2,624 | 75.49% |
| Black | 573 | 16.48% |
| Hispanic | 252 | 7.25% |
| Asian | 10 | 0.29% |
| Native American | 16 | 0.46% |
| Hawaiian/Pac. Islander | 1 | 0.03% |
72104 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,164 | 8.85% |
| Bachelor Degree | 1,444 | 10.98% |
| High School Diploma | 4,993 | 37.98% |
| No High School Diploma | 248 | 1.89% |
| GED or Alternate | 1,404 | 10.68% |
| 1 or More Years of College | 1,973 | 15.01% |
| Associates Degree | 1,381 | 10.51% |
| Masters Degree | 512 | 3.89% |
| Professional Degree | 3 | 0.02% |
| Doctorate Degree | 24 | 0.18% |