72120 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 72120 is White. The majority race/ethnicity attending public schools in 72120 is African American. The current unemployment level in 72120 is 4.2%.
| Population | 32,815 |
| Population Growth Rate | 0.00% |
| Population Density | 748 People per Square Mile |
| Total Households | 12,424 |
| Percentage High Income Households | 3.0% |
| Median Household Income (2021) | $67,133 |
| Average Adjusted Gross Income (2021) | $498,110 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 9.5% |
| Majority Race/Ethnicty | White - 70.95% |
| Public School Majority Race/Ethnicty | African American - 45.07% |
72120 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 23,292 | 70.92% |
| Black | 8,019 | 24.42% |
| Hispanic | 1,089 | 3.32% |
| Asian | 350 | 1.07% |
| Native American | 81 | 0.25% |
| Hawaiian/Pac. Islander | 10 | 0.03% |
72120 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 1,868 | 43.59% |
| Black | 2,038 | 47.56% |
| Hispanic | 326 | 7.61% |
| Asian | 34 | 0.79% |
| Native American | 16 | 0.37% |
| Hawaiian/Pac. Islander | 3 | 0.07% |
72120 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,840 | 9.2% |
| Bachelor Degree | 4,277 | 21.38% |
| High School Diploma | 5,632 | 28.15% |
| No High School Diploma | 242 | 1.21% |
| GED or Alternate | 844 | 4.22% |
| 1 or More Years of College | 3,643 | 18.21% |
| Associates Degree | 1,496 | 7.48% |
| Masters Degree | 1,580 | 7.9% |
| Professional Degree | 236 | 1.18% |
| Doctorate Degree | 214 | 1.07% |