72764 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 72764 is White. The majority race/ethnicity attending public schools in 72764 is Hispanic. The current unemployment level in 72764 is 4.2%.
| Population | 58,066 |
| Population Growth Rate | 0% |
| Population Density | 826 People per Square Mile |
| Total Households | 16,987 |
| Percentage High Income Households | 1.4% |
| Median Household Income (2021) | $53,249 |
| Average Adjusted Gross Income (2021) | $538,710 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 9.8% |
| Majority Race/Ethnicity | White - 50.61% |
| Public School Majority Race/Ethnicity | Hispanic - 51.38% |
72764 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 30,105 | 46.17% |
| Black | 2,051 | 3.15% |
| Hispanic | 24,769 | 37.99% |
| Asian | 1,648 | 2.53% |
| Native American | 907 | 1.39% |
| Hawaiian/Pac. Islander | 5,718 | 8.77% |
72764 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 4,137 | 27.91% |
| Black | 335 | 2.26% |
| Hispanic | 7,764 | 52.39% |
| Asian | 234 | 1.58% |
| Native American | 61 | 0.41% |
| Hawaiian/Pac. Islander | 2,290 | 15.45% |
72764 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,428 | 7.14% |
| Bachelor Degree | 2,786 | 13.92% |
| High School Diploma | 7,618 | 38.07% |
| No High School Diploma | 696 | 3.48% |
| GED or Alternate | 1,507 | 7.53% |
| 1 or More Years of College | 3,821 | 19.09% |
| Associates Degree | 1,005 | 5.02% |
| Masters Degree | 699 | 3.49% |
| Professional Degree | 269 | 1.34% |
| Doctorate Degree | 183 | 0.91% |
