72712 can be classified socioeconomically as Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 72712 is White. The majority race/ethnicity attending public schools in 72712 is White. The current unemployment level in 72712 is 4.2%.
| Population | 38,006 |
| Population Growth Rate | 0.00% |
| Population Density | 748 People per Square Mile |
| Total Households | 15,153 |
| Percentage High Income Households | 7.5% |
| Median Household Income (2021) | $87,913 |
| Average Adjusted Gross Income (2021) | $4,877,020 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 9.5% |
| Majority Race/Ethnicty | White - 79.37% |
| Public School Majority Race/Ethnicty | White - 70.37% |
72712 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 28,712 | 79% |
| Black | 1,180 | 3.25% |
| Hispanic | 3,065 | 8.43% |
| Asian | 2,922 | 8.04% |
| Native American | 295 | 0.81% |
| Hawaiian/Pac. Islander | 170 | 0.47% |
72712 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 11,480 | 74.02% |
| Black | 729 | 4.7% |
| Hispanic | 1,709 | 11.02% |
| Asian | 1,312 | 8.46% |
| Native American | 197 | 1.27% |
| Hawaiian/Pac. Islander | 83 | 0.54% |
72712 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,270 | 5.32% |
| Bachelor Degree | 6,522 | 27.3% |
| High School Diploma | 5,635 | 23.59% |
| No High School Diploma | 378 | 1.58% |
| GED or Alternate | 1,025 | 4.29% |
| 1 or More Years of College | 4,230 | 17.71% |
| Associates Degree | 1,524 | 6.38% |
| Masters Degree | 2,594 | 10.86% |
| Professional Degree | 477 | 2% |
| Doctorate Degree | 232 | 0.97% |