72401 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 72401 is White. The majority race/ethnicity attending public schools in 72401 is African American. The current unemployment level in 72401 is 4.2%.
| Population | 42,159 |
| Population Growth Rate | 0% |
| Population Density | 451 People per Square Mile |
| Total Households | 21,195 |
| Percentage High Income Households | 2% |
| Median Household Income (2021) | $40,461 |
| Average Adjusted Gross Income (2021) | $588,200 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 10.5% |
| Majority Race/Ethnicity | White - 65.91% |
| Public School Majority Race/Ethnicity | African American - 47.16% |
72401 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 27,424 | 65.9% |
| Black | 10,254 | 24.64% |
| Hispanic | 3,359 | 8.07% |
| Asian | 490 | 1.18% |
| Native American | 82 | 0.2% |
| Hawaiian/Pac. Islander | 7 | 0.02% |
72401 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 3,316 | 35.89% |
| Black | 4,574 | 49.51% |
| Hispanic | 1,249 | 13.52% |
| Asian | 78 | 0.84% |
| Native American | 18 | 0.19% |
| Hawaiian/Pac. Islander | 4 | 0.04% |
72401 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,990 | 7.07% |
| Bachelor Degree | 4,765 | 16.94% |
| High School Diploma | 8,824 | 31.37% |
| No High School Diploma | 574 | 2.04% |
| GED or Alternate | 2,497 | 8.88% |
| 1 or More Years of College | 4,922 | 17.5% |
| Associates Degree | 1,680 | 5.97% |
| Masters Degree | 1,795 | 6.38% |
| Professional Degree | 555 | 1.97% |
| Doctorate Degree | 528 | 1.88% |
