72301 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 72301 is African American. The majority race/ethnicity attending public schools in 72301 is African American. The current unemployment level in 72301 is 3.3%.
| Population | 24,404 |
| Population Growth Rate | 0% |
| Population Density | 799 People per Square Mile |
| Total Households | 9,905 |
| Percentage High Income Households | 1.4% |
| Median Household Income (2021) | $35,236 |
| Average Adjusted Gross Income (2021) | $471,570 |
| Current Unemployment Rate (May 2026) | 3.3% |
| Sales Tax Rate (2025) | 10.5% |
| Majority Race/Ethnicity | African American - 64.32% |
| Public School Majority Race/Ethnicity | African American - 75.51% |
72301 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 8,141 | 33.79% |
| Black | 15,499 | 64.32% |
| Hispanic | 322 | 1.34% |
| Asian | 114 | 0.47% |
| Native American | 20 | 0.08% |
| Hawaiian/Pac. Islander | 0 | 0% |
72301 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 1,206 | 20.91% |
| Black | 4,422 | 76.68% |
| Hispanic | 119 | 2.06% |
| Asian | 17 | 0.29% |
| Native American | 3 | 0.05% |
| Hawaiian/Pac. Islander | 0 | 0% |
72301 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,000 | 7.97% |
| Bachelor Degree | 1,298 | 10.34% |
| High School Diploma | 5,173 | 41.22% |
| No High School Diploma | 324 | 2.58% |
| GED or Alternate | 839 | 6.69% |
| 1 or More Years of College | 2,865 | 22.83% |
| Associates Degree | 731 | 5.83% |
| Masters Degree | 227 | 1.81% |
| Professional Degree | 64 | 0.51% |
| Doctorate Degree | 28 | 0.22% |
