72118 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 72118 is White. The majority race/ethnicity attending public schools in 72118 is African American. The current unemployment level in 72118 is 4.2%.
| Population | 23,056 |
| Population Growth Rate | 0% |
| Population Density | 721 People per Square Mile |
| Total Households | 9,290 |
| Percentage High Income Households | 0.4% |
| Median Household Income (2021) | $43,294 |
| Average Adjusted Gross Income (2021) | $328,920 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 9.5% |
| Majority Race/Ethnicity | White - 50.13% |
| Public School Majority Race/Ethnicity | African American - 60.07% |
72118 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 10,972 | 50.13% |
| Black | 8,720 | 39.84% |
| Hispanic | 2,054 | 9.39% |
| Asian | 17 | 0.08% |
| Native American | 122 | 0.56% |
| Hawaiian/Pac. Islander | 0 | 0% |
72118 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 291 | 25.68% |
| Black | 701 | 61.87% |
| Hispanic | 111 | 9.8% |
| Asian | 17 | 1.5% |
| Native American | 13 | 1.15% |
| Hawaiian/Pac. Islander | 0 | 0% |
72118 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 903 | 6.55% |
| Bachelor Degree | 1,478 | 10.72% |
| High School Diploma | 5,606 | 40.66% |
| No High School Diploma | 171 | 1.24% |
| GED or Alternate | 673 | 4.88% |
| 1 or More Years of College | 3,145 | 22.81% |
| Associates Degree | 997 | 7.23% |
| Masters Degree | 619 | 4.49% |
| Professional Degree | 129 | 0.94% |
| Doctorate Degree | 66 | 0.48% |
