72744 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 72744 is White. The majority race/ethnicity attending public schools in 72744 is White. The current unemployment level in 72744 is 4.2%.
| Population | 4,936 |
| Population Growth Rate | 0.00% |
| Population Density | 63 People per Square Mile |
| Total Households | 1,774 |
| Median Household Income (2021) | $51,353 |
| Average Adjusted Gross Income (2021) | $455,730 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 10.8% |
| Majority Race/Ethnicty | White - 87.28% |
| Public School Majority Race/Ethnicty | White - 78.57% |
72744 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 4,062 | 87.28% |
| Black | 15 | 0.32% |
| Hispanic | 315 | 6.77% |
| Asian | 188 | 4.04% |
| Native American | 74 | 1.59% |
| Hawaiian/Pac. Islander | 0 | 0% |
72744 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 825 | 82.09% |
| Black | 6 | 0.6% |
| Hispanic | 102 | 10.15% |
| Asian | 33 | 3.28% |
| Native American | 37 | 3.68% |
| Hawaiian/Pac. Islander | 2 | 0.2% |
72744 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 241 | 10.69% |
| Bachelor Degree | 194 | 8.6% |
| High School Diploma | 920 | 40.8% |
| No High School Diploma | 69 | 3.06% |
| GED or Alternate | 201 | 8.91% |
| 1 or More Years of College | 483 | 21.42% |
| Associates Degree | 41 | 1.82% |
| Masters Degree | 93 | 4.12% |
| Professional Degree | 4 | 0.18% |
| Doctorate Degree | 9 | 0.4% |