71968 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 71968 is White. The current unemployment level in 71968 is 4.2%.
| Population | 4,668 |
| Population Growth Rate | 0.00% |
| Population Density | 40 People per Square Mile |
| Total Households | 1,660 |
| Percentage High Income Households | 6.3% |
| Median Household Income (2021) | $69,780 |
| Average Adjusted Gross Income (2021) | $376,880 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 9.5% |
| Majority Race/Ethnicty | White - 94.13% |
71968 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 5,177 | 94.13% |
| Black | 32 | 0.58% |
| Hispanic | 242 | 4.4% |
| Asian | 0 | 0% |
| Native American | 49 | 0.89% |
| Hawaiian/Pac. Islander | 0 | 0% |
71968 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 163 | 6.68% |
| Bachelor Degree | 291 | 11.93% |
| High School Diploma | 796 | 32.62% |
| No High School Diploma | 10 | 0.41% |
| GED or Alternate | 175 | 7.17% |
| 1 or More Years of College | 608 | 24.92% |
| Associates Degree | 300 | 12.3% |
| Masters Degree | 77 | 3.16% |
| Professional Degree | 0 | 0% |
| Doctorate Degree | 20 | 0.82% |