72012 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 72012 is White. The majority race/ethnicity attending public schools in 72012 is White. The current unemployment level in 72012 is 4.2%.
| Population | 13,133 |
| Population Growth Rate | 0% |
| Population Density | 133 People per Square Mile |
| Total Households | 4,619 |
| Percentage High Income Households | 2.2% |
| Median Household Income (2021) | $60,147 |
| Average Adjusted Gross Income (2021) | $422,160 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 9.5% |
| Majority Race/Ethnicity | White - 94.28% |
| Public School Majority Race/Ethnicity | White - 86.25% |
72012 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 12,121 | 94.28% |
| Black | 271 | 2.11% |
| Hispanic | 308 | 2.4% |
| Asian | 124 | 0.96% |
| Native American | 32 | 0.25% |
| Hawaiian/Pac. Islander | 0 | 0% |
72012 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 2,817 | 89.63% |
| Black | 129 | 4.1% |
| Hispanic | 172 | 5.47% |
| Asian | 11 | 0.35% |
| Native American | 13 | 0.41% |
| Hawaiian/Pac. Islander | 1 | 0.03% |
72012 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 549 | 8.69% |
| Bachelor Degree | 573 | 9.07% |
| High School Diploma | 1,981 | 31.37% |
| No High School Diploma | 146 | 2.31% |
| GED or Alternate | 368 | 5.83% |
| 1 or More Years of College | 1,440 | 22.8% |
| Associates Degree | 800 | 12.67% |
| Masters Degree | 360 | 5.7% |
| Professional Degree | 40 | 0.63% |
| Doctorate Degree | 58 | 0.92% |
