72102 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 72102 is White. The current unemployment level in 72102 is 4.2%.
| Population | 2,619 |
| Population Growth Rate | 0.00% |
| Population Density | 55 People per Square Mile |
| Total Households | 935 |
| Median Household Income (2021) | $51,790 |
| Average Adjusted Gross Income (2021) | $176,460 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 10.2% |
| Majority Race/Ethnicty | White - 92.23% |
72102 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
| White | 2,622 | 92.23% |
| Black | 30 | 1.06% |
| Hispanic | 188 | 6.61% |
| Asian | 3 | 0.11% |
| Native American | 0 | 0% |
| Hawaiian/Pac. Islander | 0 | 0% |
72102 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
| Less Than 1 Year of College | 139 | 11.65% |
| Bachelor Degree | 119 | 9.97% |
| High School Diploma | 329 | 27.58% |
| No High School Diploma | 35 | 2.93% |
| GED or Alternate | 170 | 14.25% |
| 1 or More Years of College | 266 | 22.3% |
| Associates Degree | 73 | 6.12% |
| Masters Degree | 46 | 3.86% |
| Professional Degree | 16 | 1.34% |
| Doctorate Degree | 0 | 0% |