72901 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 72901 is White. The majority race/ethnicity attending public schools in 72901 is Hispanic. The current unemployment level in 72901 is 4.2%.
| Population | 20,783 |
| Population Growth Rate | 0% |
| Population Density | 2,244 People per Square Mile |
| Total Households | 8,637 |
| Percentage High Income Households | 1.5% |
| Median Household Income (2021) | $39,016 |
| Average Adjusted Gross Income (2021) | $705,220 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 9.5% |
| Majority Race/Ethnicity | White - 68.13% |
| Public School Majority Race/Ethnicity | Hispanic - 39.04% |
72901 Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 13,991 | 68.13% |
| Black | 2,125 | 10.35% |
| Hispanic | 3,533 | 17.2% |
| Asian | 656 | 3.19% |
| Native American | 232 | 1.13% |
| Hawaiian/Pac. Islander | 0 | 0% |
72901 Public School Race/Ethnicity Breakdown
| Race/Ethnicity | Total | Percentage |
|---|
| White | 1,882 | 38.98% |
| Black | 648 | 13.42% |
| Hispanic | 2,076 | 43% |
| Asian | 170 | 3.52% |
| Native American | 42 | 0.87% |
| Hawaiian/Pac. Islander | 10 | 0.21% |
72901 Educational Attainment Levels
| Highest Education Level | Total | Percentage |
|---|
| Less Than 1 Year of College | 1,148 | 9.84% |
| Bachelor Degree | 1,415 | 12.12% |
| High School Diploma | 3,705 | 31.74% |
| No High School Diploma | 468 | 4.01% |
| GED or Alternate | 1,078 | 9.24% |
| 1 or More Years of College | 2,397 | 20.54% |
| Associates Degree | 887 | 7.6% |
| Masters Degree | 351 | 3.01% |
| Professional Degree | 167 | 1.43% |
| Doctorate Degree | 56 | 0.48% |
