72904 can be classified socioeconomically as Lower Middle Class class compared to other ZIP Codes in Arkansas based on Median Household Income and Average Adjusted Gross Income. The majority race/ethnicity residing in 72904 is Hispanic. The majority race/ethnicity attending public schools in 72904 is Hispanic. The current unemployment level in 72904 is 4.2%.
| Population | 22,539 |
| Population Growth Rate | 0.00% |
| Population Density | 1,355 People per Square Mile |
| Total Households | 7,250 |
| Percentage High Income Households | 0.2% |
| Median Household Income (2021) | $35,688 |
| Average Adjusted Gross Income (2021) | $355,830 |
| Current Unemployment Rate (May 2026) | 4.2% |
| Sales Tax Rate (2025) | 9.5% |
| Majority Race/Ethnicty | Hispanic - 42.43% |
| Public School Majority Race/Ethnicty | Hispanic - 59.31% |
72904 Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 8,413 | 36.33% |
| Black | 2,893 | 12.49% |
| Hispanic | 9,824 | 42.43% |
| Asian | 1,723 | 7.44% |
| Native American | 303 | 1.31% |
| Hawaiian/Pac. Islander | 0 | 0% |
72904 Public School Race/Ethnicty Breakdown
| Race/Ethnicty | Total | Percentage |
|---|
| White | 439 | 15.31% |
| Black | 425 | 14.82% |
| Hispanic | 1,806 | 62.99% |
| Asian | 175 | 6.1% |
| Native American | 22 | 0.77% |
| Hawaiian/Pac. Islander | 0 | 0% |
72904 Educational Attainment Levels
| Highest Education Level Attained | Total | Percentage |
|---|
| Less Than 1 Year of College | 739 | 9.2% |
| Bachelor Degree | 478 | 5.95% |
| High School Diploma | 3,444 | 42.88% |
| No High School Diploma | 388 | 4.83% |
| GED or Alternate | 776 | 9.66% |
| 1 or More Years of College | 1,305 | 16.25% |
| Associates Degree | 697 | 8.68% |
| Masters Degree | 201 | 2.5% |
| Professional Degree | 0 | 0% |
| Doctorate Degree | 3 | 0.04% |